and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology
case-based descriptions to consolidate knowledge * Highly illustrated to improve understanding of key concepts * Extensive evidence-based references to relate theory to clinical practiceshow more
Updated information and data is provided from recent trials for therapies previously discussed in Cancer Medicine edition 7 covering therapeutic agents and targeted toxins
non-culprit percutaneous coronary intervention
and caveats regarding special populations such as pregnant and elderly patients
On Call Principles and Protocols, 6e** Publication Year:2017 and coverage of marketing brandPages: 576, Specialty: Medicine, Publisher: Elsevier, Publication Year: 2017, Cover: Paperback, Dimensions: 111x187x20. 32mm Ideal for any on call professional, resident, or medical student, this best selling reference covers the common problems you'll encounter while on call in the hospital. On Call Principles and Protocols, 6th Edition, by Drs. Shane A. Marshall and John Ruedy, fits perfectly in your pocket, ready to provide key information in time