Paul has been using the card as a way to try and earn money , selling shares of the card off to his fans as an investment. In this way, the card was an investment for Paul, who is having his purchase subsidized by his fan base, while also profiting off any videos he made about purchasing the card
Here are retailers with stock right now in the US: Amazon Walmart Miniature Market Best Buy In a recent statement, Pokemon Company International has thanked fans of the Trading Card Game for their "continued support and patience", noting that the company is "committed to providing a smooth purchasing experience and employ technology that helps get products into the hands of fans first and foremost." That may be true for their own website, but each other retailer out there selling Pokemon TCG stock is responsible for their own bot-thwarting software, which the company sadly has no sway over
The Crimson Haze set (which featured regular Greninja ex SAR) saw its box price surge on Greninjas popularity alone, and the MEGA version is expected to generate similar or stronger demand
Things have ramped and ramped since then, and now we have MTG Commander focused sets (Commander Masters) and pre-cons with every Standard-legal set
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